Our Story
At Wedge, sustainability is more than a mission—it’s our foundation. Co-founders Alon and Shay started Wedge after experiencing the frustrations of finding truly sustainable fashion. They realized that both consumers and brands were struggling—consumers lacked transparency, and brands needed better ways to communicate their sustainability efforts.
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Wedge was created to bridge this gap, initially by simplifying the search for sustainable fashion. Through collaboration with industry experts, we developed a platform that empowered consumers to make informed choices aligned with their values.
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But our journey didn’t stop there. As the fashion industry faced new challenges, including the upcoming EU Digital Product Passport (DPP) regulations, we expanded our vision. Today, Wedge offers an AI-driven solution that automates compliance and ensures item-level transparency, helping brands navigate these complex regulations effortlessly.
Shay Aviv
CEO
Alon Akirav
CTO
Why Wedge?
Our name, inspired by the “wedge of geese,” symbolizes collective effort and support. Just as geese fly in formation to reduce resistance and help each other, Wedge unites consumers and brands in the pursuit of sustainable fashion. Our platform reduces the friction in adopting sustainability, making it easier for everyone involved.
Vision & Mission
Our vision is to make sustainability accessible and achievable for everyone. By simplifying compliance and transparency, we enable brands to focus on what matters—creating products that are both stylish and sustainable.
